We're a team of hard-working, result driven, creative individuals who believe in the art of wholesome hustling, getting things done & enjoying the magic in every detail from creation to fruition. GET TO KNOW US.


Cristina Hermida

Catherine Cuello

Catherine Cuello-Fuente

Catherine is an entrepreneur that uses her skills to help others unlock their true potential through emotional intelligence, mindfulness, wellness, and creativity. She was named a "Top Food Tech Entrepreneur To Watch In NYC" by AlleyWatch after launching her first startup, GreenHopping. Catherine is laser-focused on behavioral change and food education; and at the heart of it all is her passion for communications to help build, unite, create, and inspire.

Catherine acted as assistant press secretary in Tampa, Florida during President Barack Obama's reelection campaign in 2012 - and acted as the press secretary for Judge Rita Mella during her race for Surrogate Court in New York City, which she won. She also worked on the social corporate responsibility teams for the Hispanic agency of records for General Motors, PepsiCo, Sanofi Pasteur, J├Ągermeister, Ralph Lauren, HSN, among others. Independently, she has spearheaded the branding and launch of accelerator programs empowering women in technology, start-ups looking to promote healthy eating, and non-profits focused on legal assistance. Catherine has expertise in landing high-profile public engagements, ranging from interviews with Vogue to People en Espa├▒ol to panels held at Harvard Law School and AlleyNYC. 

Catherine is about to complete her master's degree in Food Policy from New York University (NYU) and earned her BA in International Relations and Politics from Coventry University, England. She is originally from the Dominican Republic and grew up in Switzerland and Belgium partially. She lives with her husband and daughter in Brooklyn, NY.

She is an Aspen Institute Scholar (2016 Ricardo Salinas + 2017 Ideas Festival Health) and a public speaker - most recently published by TIME and Thrive Global. You can follow her on Instagram here.

get in touch at: catherine@insidecrowd.co

Cristina is a creative marketer and entrepreneur, that is passionate about creating impact through disruptive technology and mission driven entrepreneurship. She has a diverse background in business and marketing, having worked with early-stage companies, advertising agencies, and ground-breaking startups.

Her experiences range from working at Ogilvy & Mather's HQ and Jimmy Choo's HQ in New York City, to being part of the founding team at the Equity-Crowdfunding platform EarlyShares in Miami. The latter focuses on facilitating access to funding for Miami's ever-growing start-up community and democratizing access to real estate investing.

At Earlyshares, she became an expert in the new Crowdfunding regulations (JOBS act, 2012), a promising way to raise capital for startups and small businesses across the U.S.A. In her role as Marketing lead, she helped create and promote fundraising campaigns for many clients like ClassWallet, Boatsetter, and multiple real estate developments. 

Prior to launching InsideCrowd, Cristina was part of the Uber Miami Marketing team, participating in the early stages of the Miami launch. In her role as Marketing Manager, she established partnerships with local influencers, implemented global Marketing strategies at a local level and ran all social media accounts as well as major communication strategies. 

Cristina earned a Bachelor of Science in Management with a concentration in Marketing and Information Design Corporate Communications from Bentley University in Massachusetts.

She is from the Dominican Republic and lives between Miami, Florida and New York City. You can follow her on Instagram here

get in touch at: cristina@insidecrowd.co