We're a team of hard-working, result driven, creative individuals who believe in the art of wholesome hustling, getting things done & enjoying the magic in every detail from creation to fruition. GET TO KNOW US.


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Cristina Hermida

Catherine Cuello

Catherine Cuello-Fuente

Catherine is an entrepreneur that uses her skills to help others unlock their true potential through emotional intelligence, mindfulness, wellness and creativity. She was named a "Top Food Tech Entrepreneur To Watch In NYC" by AlleyWatch after launching her first start up, GreenHopping. Catherine is laser focused on behavioral change and food education; and at the heart of it all is her passion for communications to help build, unite, create, and inspire.

Catherine acted as assistant press secretary in Tampa, Florida during President Barack Obama's reelection campaign in 2012 - and acted as the press secretary for Judge Rita Mella during her race for Surrogate Court in New York City, which she won. She also worked on the social corporate responsibility teams for the Hispanic agency of records for General Motors, PepsiCo, Sanofi Pasteur, J├Ągermeister, Ralph Lauren, HSN, among others. Independently, she has spearheaded the branding and launch for accelerator programs empowering women in technology, start-ups looking to promote healthy eating, and non-profits focused on legal assistance. Catherine has expertise in landing high-profile public engagements, ranging from interviews with Vogue to People en Espa├▒ol to panels held at Harvard Law School and AlleyNYC. 

Catherine is completing her Masters Degree in Food Policy from New York University (NYU) and earned her BA in International Relations and Politics from Coventry University, England. She is originally from the Dominican Republic and grew up in Switzerland and Belgium partially. She lives with her husband in Brooklyn, NY.

She is an Aspen Institute Scholar (2016 Ricardo Salinas + 2017 Ideas Festival Health) and a public speaker - most recently published by TIME Magazine and Thrive Global. You can follow her on Instagram here.

holler at: catherine@insidecrowd.co

Cristina is passionate about creating impact through disruptive technology and entrepreneurship. She has a diverse background in business and marketing, having worked with early stage companies, corporate clients and ground-breaking startups.

Her experiences range from working at Ogilvy & Mather's HQ and Jimmy Choo's HQ in New York City, to being part of the founding team at Equity-Crowdfunding platform EarlyShares in Miami. The latter focuses on growing access to funding for Miami's ever growing start-up community and democratizing access to real estate investing.

At Earlyshares, she became an expert in new Crowdfunding regulations (JOBS act, 2012), a promising way to raise capital for startups and small businesses across the U.S.A. In her role as Marketing lead, she helped create and promote fundraising campaigns for many clients like ClassWallet, Boatsetter, and multiple real estate developments. 

More recently, Cristina was part of the Uber Miami Marketing team, managing social media accounts, establishing partnerships with local influentials and implementing global Marketing strategies at a local level. 

Cristina earned a BS in Management with a concentration in Marketing and Information Design Corporate Communications from Bentley University in Massachusetts.

She is from the Dominican Republic and lives in Miami, Florida. You can follow her on Instagram here

holler at: cristina@insidecrowd.co