New Yorker built an empire of vegan eateries

Pamela Elizabeth was pursuing a career in theatre and opera when she decided to open her first vegan restaurant. One passion overtook another, and Elizabeth soon switched paths to become a restaurateur.

She opened Blossom Restaurant in 2005, one of the first gourmet vegan eateries in New York. Elizabeth founded a vegan quick-serve chain, Blossom Du Jour, in 2010, and there are now four locations in the city. For a comfort food option, Elizabeth established Urban Vegan Kitchen in 2016. Her most recent venture, vegan chocolate shop Cocoa V, opened on Valentine’s Day 2017.

Elizabeth said she invested between $8,000 and $10,000 in her first restaurant in 2005 and its growth allowed her to fund the others without investors.

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